I am a Corporate strategist and wine enthusiast. I have been for almost 30 years. Today, I am a Senior Partner at Deloitte Consulting LLP focusing on the Food & Beverage industry, and advising boards and executives on growth, and digital business transformation. I hold a Doctorate of Business Administration (DBA) in Business Model Innovation. I am part of the Master of Wine program, and I am a DipWSET, Certified Sommelier, and a UC Davis wine program graduate.

Since 2014, I have been the winemaker for an award-winning, small-lot winery in the Santa Cruz Mountains (cellar777.wine). My wines have won Silver, Gold and Double-Gold awards at the prestigious San Francisco Chronicle Wine Competition, and Gold at the International Wine & Spirit Competition (IWSC).

This blog combines my two passions: Strategy + Wine. I muse over strategic topics in the wine industry and how to create winning strategies.